CONCEPT AND DEVELOPMENT
CONCEPT AND DEVELOPMENT
THESE IMAGES SHOW DESIGNS CONCEPT MEETING. THE BUILD OF THE QUARTERLY CONCEPT IS A MAJOR MILESTONE AND A VITAL PART OF THE DESIGN PROCESS. IT WAS BUILT SEASONALLY TO SET THE DIRECTION AND TONE OF THE BUSINESS. MY TEAMS RESPONSIBILITIES WAS TO SET DIRECTION OF OUR CATEGORIES BY PUSHING SILHOUETTE/ COLOR/ FABRICATIONS, WHILST FULLY UNDERSTANDING THE NEEDS OF THE BUSINESS. FURTHER IMAGERY HIGHLIGHTS VARIOUS FORMS OF PRODUCT EVOLUTION THE TEAM BUILT FROM ITS CONCEPT INITIATION TO FINAL PRESENTATION TO BUSINESS PARTNERS.