DENIM & CASUAL PANTS
DENIM & CASUAL PANTS
THIS BECOME PART OF MY REMIT IN SEPTEMBER 2023. FROM INITIATION I PUSHED THE TEAM TO EVOLVE THEIR PRODUCT. THE CATEGORY NEEDED A CREATIVE INJECTION TO DIVERSIFY THEIR ASSORTMENT. THEY NEEDED TO RESTRATEGIZE THEIR FABRICATIONS, TEXTURES, PATTERNS, SILHOUETTES FOR THE BRAND TO REMAIN RELEVANT AND TO GAIN MARKET SHARE. THEY ALSO NEEDED EVOLUTION OF THE CORE BUSINESS TO MAKE THIS OFFER MORE COMPELLING TO THE CONSUMER.
I HAVE INCLUDED INSPIRATION IMAGERY TO OUTLINE INTENT OF THE DEVELOPMENTS AND WILL DROP IN FINAL PRODUCT SHOTS WHEN THESE HIT THE STORES.